WORLD BUILDING

PURPOSE x AESTHETIC = IDENTITY

I build concepts and worlds to tell stories that create an emotional connection between what we design and what the consumer needs. Asking the question ‘What if’ to push the edges of what is possible to leave a lasting impact.

Physical build outs of concepts to support the creative direction, and visual identity. The ‘worlds’ create an holistic view of each concept showcasing apparel, graphics, color, footwear and art direction. The immersive tool creates a format for design to walk through design leadership, business, brand, marketing and other partners.

BUILD OUTS

CONCEPTING / INNOVATION

The world build outs also created a tool for early exploration of new processes and craft in garment construction and fabric techniques.

PHOTOSHOOT.

CREATIVE DIRECTION BOOK

Locational photoshoots styled and art directed by design team to support the creative.

Final images and direction collected into book format for future reference as we move deeper into the season.