HOUSE OF TECH

SPORT . STYLE . INNOVATION

To bring inspiration and innovation to every athlete* in the world

MISSION

Sport Style Innovation - We design and innovate to inspire joy, freedom and a sense of purpose, benefiting the lives of our city athletes.

VISION

Change the way the world views clothing built for purpose.Cultivate beauty and interest in curiosity.

POSITIONING

For the new generation city Athletes who need to be protected.

SIMPLICITY x SOFT TAILORING

NIKE TECH REIMAGINED